Research

Research includes focus groups, surveys and one-on-one interviews to assess brand perception in order to help organizations understand their position in the market place.

Colorado Springs Philharmonic
Survey utilizing statistical models to assess how consumers find out about leisure events and Philharmonic concerts, includes consumer profiling and segmentation analysis; branding research including phone interviews to assess brand equity in the Pikes Peak Region Project Overview »
Colorado Springs Philharmonic
Focus Group to assess the appeal of orchestral music to young professionals
Colorado Farm Bureau Mutual Insurance
Customer satisfaction survey utilizing statistical models to determine customer switching intentions/target market strategies Project Overview »
Ethnographic Study
Humanistic approach: subcultures of consumption within phenomenon of women golfers over 50 and marketing implications Project Overview »
New Product Concept Testing
Research included concept testing via interviews and surveys, as well as in-depth cost analysis and income projection for private investor Project Overview »